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Trademarks owned by their respective holders. " Groupon" is a trademark of Groupon, Inc., and " Groupon" is

Seven is handling the media buy for the campaign.

TV spot showcases a millennial woman who uses Groupon to look andįeel her best, ranging from a day at the spa to getting her haircut.Īll new spots can be found via the Groupon YouTube Long day at the office to find amazing food and experiences in her TV spot features a busy young professional who uses Groupon after a Spots will air on major programs, including The Bachelor and The Network, MTV, TBS, TLC, TNT and VH1, among others. "supermom" demographic and will run TV spots in :15 and :30-secondįormats on broadcast and cable networks such as E!, Freeform, Food Reinhard & Paul, will also target Groupon's traditional The new campaign, which was created by Groupon's agency of record O'Keefe In :15 and :30-second formats on YouTube, Hulu, Crackle and other Multimillion-dollar campaign - currently running through June -Įmphasizes customized creative and online video. To reach an increasingly cord-cutting millennial audience, the

Spectrum, value the unique experiences that are core to who we are as aĬompany, possess an increasing purchasing power in line with our mostįrequent customers and prefer a mobile shopping experience." "Millennials, especially those at the older end of the Great, we're expanding our target audience and focusing on highįrequency categories with the message that customers can use GrouponĮvery day to save money," said Jon Wild, VP of Marketing for NorthĪmerica, Groupon. "As we continue to build on our successful 2016 ad campaign, which wasĪbout showcasing the experiences available on Groupon that make life Groupon introduced new advertising aimed at working millennials and power users with the tagline "Save Up to $100 a Week on What You Do Every Day"-emphasizing how Groupon can play an integral part of your daily routine such as going out for tacos with friends or getting your nails done.